LifePlanners is a longterm care insurance broker. The client needed a sleek, modern, yet warm website that made potential clients feel comfortable on the website. We hoped to accomplish this through the use of white space and imagery that matched the website’s demographic.The LifePlanners website is still under development. In addition to the design, the website has yet to be optimized for lead generation. A graphical call to action has to be added as well as a quote form.
This design project was done for video production company, No Penguins Productions. The goals set forth by the client were to create a community website and a platform in which they could display their work and monitor the fans’ responses to their videos.
By using Wordpress as the content management system and taking advantage of its plugin engine, No Penguins will be able to virally spread its videos and gauge the user response to future No Penguins releases while allowing the client to easily update content with the easily manageable Wordpress backend.
